Uber and the (Negligible) Cost of Bad Publicity
Chances are that any recent news you’ve read regarding taxi service app company Uber was bad.
The company has recently suffered a string of very negative stories including:
- Accusations from drivers (which Uber calls “freelancers”) that the company was stealing their tips
- A case in which the company argued that the California government cannot regulate its business practices since it is not a transportation company (it simply happens to help cab drivers meet up with people who need a ride)
- Angry complaints from both coasts about the “surge pricing” model that boosts rates by as much as 500% when users need the service most as opposed to, say, establishing a base rate like New York’s yellow cab service
- An incident in which a driver hit and killed a 6-year-old girl; her family has filed a wrongful death suit against the company
The most recent story is the worst, though.
Uber not only...
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