U.S. Farmers & Ranchers Alliance Selects Ketchum

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By Tonya Garcia Comment

The U.S. Farmers & Ranchers Alliance (USFRA) has chosen Ketchum as its primary comms agency. Ketchum will be working with Z√≥calo Group, its WOM and social media agency, and maslansky luntz + partners, a firm that a specialty in messaging and message development. The goal is to improve agriculture’s image and raise consumer confidence in food production processes.

The resulting campaign will launch in July.