Tutors Spellcheck Graffiti in Unique tumblr Campaign


By Patrick Coffee Comment

You know, we really don’t care whether this promo campaign qualifies as PR or marketing. It’s just really cool. The UK-based Arc firm (part of the Leo Burnett Group) came up with a unique way to promote online tutoring company The Tutor Crowd: create a tumblr page all about spellchecking London street graffiti! Here are some samples:

The idea is that parents will see the stickers around town and get the impression that The Tutor Crowd is a little hipper (and therefore more effective) than other educational services companies. There’s more on the page itself (warning: some of the language in the original tags is NSFW). We wish we’d come up with this one.