In its ongoing efforts to rebuild its tarnished reputation, Toyota is turning to the people. Their latest campaign asks consumers to suggest new ways to use the company’s existing technologies outside of the automotive space. Bill Fay, group VP for marketing at Toyota Motor Sales USA told the New York Times that the campaign is an effort to show “how we can improve the quality of life.”
Those interested in participating choose from five Toyota technologies and after some narrowing down, they’ll open the voting up to the public in April. The company says it will try to make the five winning ideas (to be announced in May 2011) a reality.
Does this sound like a reputation-restoring campaign to you?