SalesForce, the customer management software company, has acquired social media monitoring company Radian6 Technologies for $340 million — $276 million in cash, $50 million in stock with $10 million in stock and $4 million in cash to Radian6’s founders. The social media management and monitoring area has been getting some attention lately with Vitrue and Buddy Media both getting millions of dollars in funding.
Groupon has chosen MicroStrategy, a business intelligence company, for analysis of customer behavior and purchasing. Groupon will glean what customers are purchasing, location details, demographic information, and more.
Seattle Children’s Hospital has chosen Cision for media monitoring and analysis and media campaign planning.