THIS JUST IN: Comms Jobs ‘Require Varied Skills’

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By Patrick Coffee Comment

shutterstock_144727720Here’s a quick one: the Boston Globe called on correspondent Patricia Hunt Sinacole—who happens to be the president of HR consulting firm First Beacon Group—to give a reader who works in marketing a better sense of how to make the switch to PR. Why? Because “working with clients” is the greatest thing ever.

The pub contacted Craig Librett, senior director at Westcon Group, who said:

“Public relations is probably the least understood function in all of marketing. It’s most popularly been portrayed (inaccurately, I might add) in movies like ‘Wag the Dog.’

Our industry is squarely focused on moving the needle regarding how people view a company or individual—and includes customers, partners, and the media…Few realize that—when reading an article in a publication and it mentions a company— a PR person most likely was behind getting the journalist to write the story. Social media avenues (such as Twitter and Facebook) have opened up a whole new world for PR professionals—meaning a new way to guide public perception.

A little dry, perhaps, but accurate—and we’d argue that more and more people now make the realization he mentioned. Our favorite oft-uttered line:

“Anyone with a strong writing background has a great chance of success.”

What do we think of Librett’s description as an elevator pitch for the industry? And how can we sex it up a bit?