For some reason – “E! is a pop culture brand, and it needs to stay relevant,” Suzanne Kolb, president for marketing, news and online at the E! and Style channels told The New York Times – E! Entertainment is putting out branded lines of clothing and other items.
Soon you’ll be able to purchase an E! Live from the Red Carpet/Stila Cosmetics makeup palette, a line of “special occasion” dresses from Adrianna Papell for E! Live From the Red Carpet, lose weight with the Red Carpet Gourmet line from E! and Freshology, or get an E! special Xen-Tan.
So in addition to Ryan Seacrest, Giuliana Rancic, Gaga-filled eggs, clamoring paparazzi, and other red carpet activity, we can probably also expect strategically-placed products, banners, and other mentions of these products during the hours of award pre-shows that E! airs. This is exactly the picture of style and glamor the red carpet was intended to be.