Riding high on the groundswell of pride and honor felt among most members of the black community during President Obama‘s 2008 election, Harvard professor Henry Louis Gates, Jr. and Donald Graham, chairman of The Washington Post, partnered to launch The Root, an online publication covering the nation’s biggest news stories — with an African-American angle.
“The idea was to bring smart, thoughtful pieces that bring a black perspective to the news of the day and reflect the conversations that black people are having,” explained Lauren Williams, deputy editor.
The online pub has over 1.5 million unique monthly visitors, a good thing for PR pros who are looking to land coverage for their clients. For pitching etiquette and editors’ contact info, read How To Pitch: The Root.
— Sherry Yuan
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