The 'Real' Dunder Mifflin Crowdsources Its Super Bowl Spot
We were too busy being kinda bored by the last few seasons of The Office to notice that Dunder Mifflin had become a real-life brand back in 2011 (OK, it was a Quill.com product line, but still). This makes sense–once a fictional brand gets stuck in the public’s imagination, the next logical step is to make it a reality, right?
The company expanded its offerings in November, and this week brings news that Dunder Mifflin, in a brilliant PR move, plans to run a spot during the Super Bowl–and to create it via crowdsourcing.
Here’s
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