Jalopnik is leading the charge to bring back the beloved El Camino. On Friday, the blog blogged about a series of tweets that included a bit from GM’s new CMO Joel Ewanick, who said the company would bring back the car if 100,000 people (friends of @jalopnik and @chevalanche) would chime in and ask for it.
Ewanick threw down the gauntlet and now Jalopnik is rising to the challenge. The site is asking folks to raise their hand via comment to bring back the car, and so far, more than 3,000 have done so. Ray Wert, EIC of Jalopnik, told us via email, “GM has had a hard time as of late finding supporters. I don’t know if it’s in their best interest to casually dismiss the expressed desires of thousands of enthusiasts.”
We’ll keep an eye on this one to see how it turns out.