We have a firm commitment to sharing stories and objectives along with a light dose of snark every now and then. That’s what got us thinking about other like-minded blogs that feature stories from across this sometimes-great industry of ours. And while this isn’t another edition of “5 Things,” it is a premium listicle.
Here are 25 (other) blogs all PR pros should bookmark.
They are listed in no particular order, but they do have a place in our folders. They should be in yours too.
1. Bad Pitch Blog. Any title tag that begins with “Read Our Wrath” must be good. Founded by Richard Laermer and Kevin Dugan, this is a blog that finds obscure topics and turns them on their ear(s) to help the average PR pro learn how not to write a pitch bad enough to become media room bulletin board fodder.
2. PR Squared. Ever heard of Todd Defren, CEO of SHIFT Communications? If so, then move on to number three because you know why this is here. If not, read this blog, which he doesn’t use to shill for SHIFT clients (because SHIFT already has a blog for that), but rather to discusses the industry. He does it very well.
3. PR Daily. The Ragan guys certainly known how to post a steady stream of content: several bloggers, many topics, a colorful array of guest posts. From social to traditional, pitching to best practices, this site is a mandatory stop for daily browsing.
4. Spin Sucks. The name speaks loudly for itself. And what it doesn’t say, one of our buddies — the great Gini Dietrich — says quite nicely twice each day. She is usually spot-on and she does read the comments, so enjoy becoming a fan as we have.
5. O’Dwyer’s. Old-school industry luminary Jack O’Dwyer runs this must-subscribe trade magazine and the salty blog that goes along with it. From its daily PR Links of the Day to the latest RFPs going public, it stays on top of the hard news.
6. PR News. Speaking of industry staples, PR News has three offerings of note: its own blog, water cooler talk, and its regaled collection of ‘PR Insiders.‘ (And yes, we may know one of them personally.) Its slogan is “for smart communicators,” so your brain may actually grow while reading!
7. The Future Buzz. We love a good blog that covers all the bases: social media to pitching, digital marketing to SEO — and all of it focuses on what PR can make of these topics. If you aren’t familiar with Adam Singer or his fine work, we would recommend it.
8. PR 2.0. The online home of Brian Solis will make every list about must-read PR blogs for a reason. Solis is one of a rare group of people who think ahead to help create the trends the rest of will use on behalf of our clients. His blog will show that, too.
9. PRTini. If you have been around PR for any amount of time, you know about this online destination. Many people in the industry think “Tini” is a name. Actually, the name is Heather Whaling, founder of Geben Communications.
10. Flack Me. This PR offering from the Talent Zoo nation doesn’t always get the fanfare it deserves, yet it offers plenty of expert opinion and whimsical musings about this industry: open letters, agency insights and the fabled fabled #PRFail. (Oh, and we know a guy here too.)
11. The Flack. Another fave of ours at PRNewser is Peter Himler of Flatiron Communications fame. This is his blank slate for the industry, which is a great read for all of us. [Ed. note: he also posts regularly on Forbes and takes people to breakfast at Balthazar. Try the steak!]
12. PRSay. Yes, we see what you did there, PRSA. Clever writing in the blog too. The national organization also offers some ComPRehension, but this site provides everything you would expect from the leaders in PR, minus the hard sells for APR membership. They “say” quite a bit that’s worth a listen.
13. PR In Your Pajamas. Many of us wish we could do it, but Elena Verlee actually does it and makes us all jealous in the process. A technology PR pro by trade, she focuses on topics that attract the small business owner and the entrepreneur. PR is not made only for the big box shops; Elena proves it.
14. Unboxed Thoughts. It is a refreshing change for agency PR blogs to cover more industry angles than lightly disguised client promotions. This blog from Prosek Partners is the ticket for that — a full agency perspective about issues that affect us all, not just folks they like. Good thinking. Better sharing.
15. PR Expanded. This is the blogospherical home of another PRNewser buddy, Deirdre Breakenridge. As CEO of Pure Performance Communications, she gives her clients great insight and direction. As co-founder of #PRStudChat and this blog, the rest of us get to benefit.
16. Media Culpa. Dig the name. Dig the content. And it’s from the home of IKEA (and Hans Kullin), which means that you can apply this content to your own PR life (with a dictionary-sized set of directions). At any rate, it’s worth a read.
17. SoloPRPro. Her name is Kellye Crane and, simply put, she gets it. Topical posts to practical tools, she shares it all. On any random day, Kellye understands what PR pros need to read and want to learn. And for that, we should all be thankful.
18. Media Orchard. This is the home of Idea Grove, one of the fastest-growing inbound marketing agencies in the country (though you might not know it as they’re very modest). These PR folks, led by one Scott Baradell, understand trends and tips equally as much. What’s surprising is that they don’t mind sharing the “secret sauce.” They just spill it on ya’ and smile.
19. DannyBrown.me. Typically, a PR type searches for a blog that is not directly attached to someone’s name because that may imply selling product or shilling for speaking opportunities. This one is an exception. Danny Brown has one of the most notable marketing blogs going. Read any post and you’ll see.
20. Rep Man. You would think a title like this means the author wears spandex and a cape when blogging. While we aren’t sure how Steve Cody, CEO of Peppercomm, gets down, this blog is the truth. And with a title tag that reads “One PR man’s take on the importance of a good reputation in a world gone mad,” you shouldn’t be surprised to learn that it makes for a super read..
21. The Cycle. Did you think we would really forget about PRWeek? Consumer to corporate, agency to media, this one is made by PR pros for PR pros. And what more can you ask for, really?
22. PR Conversations. A multitudinous, platitudinous platform for anything desired in the industry. While that is not an official slogan for the blog (nor something we would recommend), everything will make sense when you read it. It’s like a big box store for water cooler talk.
23. Wax Marketing. Some blogs are teeming with snark. Others are focused on just the facts. Wax has a personality of its own, probably because it is the brainchild of Wax CEO Bonnie Harris, who has a great reputation for light-handed detail and pragmatic understanding of PR.
24. 99 Problems But a Pitch Ain’t One. This is the only Tumblr PR blog on the list, and for good reason — it’s in a class of its own with GIFs and Memes galore for all of us in this industry. It is a visual array of how we feel when we do what we do. Trust us, you will connect with it.
25. Culpwrit. Arguably one of the best titles of any PR blog is a play on a guy’s name — Ron Culp. As both an educator and a PR practitioner, his ability to teach us while we read is why this site is worth a bookmark.
If there are any other bloggy destinations you would recommend, comments are open. We have been known to do a follow-up, so stay tuned.