Ten Years Later, Honda ‘Cog’ Ad Inspires Ten-Year-Old Girl

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By Elizabeth S. Mitchell Comment

Anyone who ever had a science teacher assign a project centered around the creation of a Rube Goldberg machine — an overly complex contraption that uses a chain reaction to accomplish a simple task — was likely awed by Honda‘s “Cog” ad when it debuted over a decade ago. Ten years later, it seems the spot still possesses the power to amaze — a mark of truly inspired advertizing.

Neil Christie of London agency Wieden + Kennedy received the below letter on Monday morning from a 10-year-old girl:

Christie was impressed by the young girl’s eloquence and creativity, saying: “I can’t help thinking that a visit to our office will be a bit of a disappointment for Melissa—it’s just like a normal office only more untidy—but it’s a very good letter for a ten year old…Perhaps there’s a future for her as a copywriter.”

Move over, Peggy Olson!

Below is the original ad, which we have now watched three times since this morning — we have to agree with the young Miss Wee: it really is astonishing.

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