T-Mobile has issued an RFP for b-to-b PR services. Peter Dobrow, director of external communications at T-Mobile, told PRNewser today the RFP went to a “select number of agencies,” but also said, “I’m not at liberty to discuss how many or which ones at this point.”
“We are strongly and powerfully consumer focused,” he elaborated. “That said, there are products and services we offer that resonate with small and medium businesses and we are looking to generate interest there.”
Waggener Edstrom will remain T-Mobile’s agency of record and consumer agency. “The significant majority of our PR efforts are directed at consumers. This is a new area we’re looking to put added focus towards,” said Dobrow.
The RFP was issued during the past couple of weeks, and Dobrow said the company is “likely months away” from making a decision. T-Mobile is looking for an agency to support “our unique product offerings, which do include calling over wi-fi,” said Dobrow. He said the agency should have a “deep knowledge of, understanding and relationships within certain vertical industries,” but would not comment on specific verticals the company is interested in.