Survey: Consumers Ask Companies for More Engagement, Say It Will Affect Buying Decisions
Consumers are eager to give feedback to the companies they love, however the companies don’t do a good job engaging and incorporating their feedback and ideas, according to the 2010 Cone Shared Responsibility Study, released by Omnicom (NYSE: OMC) owned cause marketing agency Cone.
Here are some highlights from the survey:
Eighty-four percent of Americans believe their ideas can help companies create products and services that are a win for consumers, business and society; yet, only half (53%) feel companies are effectively encouraging them to speak up on corporate social and environmental practices and products.
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