Style Media, home to the Style Network and mystyle.com, has rebranded with a new logo to be officially unveiled during the Tia & Tamera and Chicagolicious shows on Monday, June 25. A redesigned website, intended to optimize social sharing, will also be unveiled. The revamp will go global across NBCUniversal in November.
The new look will accompany 25 percent new programming, which will be headlined by style experts. Viewers in the 18-to-49 demographic is up that same percentage this year, but, according to the network’s own studies, it’s lacking in brand identity.
“If you just see shows in a list on iTunes or Netflix, you want somebody to immediately have an association with the network,” Frances Berwick, president of Bravo and Style Media told The Hollywood Reporter, describing the importance of having a strong network brand in the digital age.
Just a couple of weeks ago, Ad Age laid out a long list of networks that are refreshing their logos and adding new taglines. Lifetime gets a big thumbs down for its new logo, unveiled in May and shown at right. We’re not liking the tagline — Your life. Your time. — mostly for the same reasons people dislike the logo: it doesn’t say anything about the tv shows on the network.
IFC, however, hits the jackpot with “Always on. Slightly off.” I’ve watched some crazy Paz de la Huerta movie and the Todd Solondz movie Life During Wartime on that station during the same weekend. And if both of those movies weren’t completely off, I don’t know what is. (Though Life During Wartime does get a thumbs up.)
Below, we have the old Style logo.