STUDY: Readers Less Engaged with Content Found via Search or Social

In one of the week’s most interesting studies, the invaluable Pew Research Center’s Journalism Project found that readers who visit news sites directly are more engaged with the content they encounter than those who come across the same stuff on social.

This finding applies to search engines, too:

• The average direct visit to any given news site lasts 4 minutes, 36 seconds
• The average visit to the same site via a link on social or a web search lasts only 100-102 seconds

Unsurprisingly, the regular reader is more dedicated.