Edelman’s market research firm StrategyOne has teamed with Crimson Hexagon, the social media monitoring and analysis company, to create Sunrise, a digital monitoring and analytics tool. It works across a variety of languages and users can select the data they’re most interested in taking a closer look at.
The 1.0 version is available now. Among its capabilities, it can track messaging and industry topics, monitor competitors, and track conversations across social media and message boards. Version 2.0 will be available early 2012.