It’s that time of year again — pumpkin-flavored everything lines the shelves at grocery stores and adorns the menus of coffee shops and bakeries alike, perpetuating that festive fall feeling. But what happens when businesses deprive loyal customers of their pumpkin-licious treats? If the business in question happens to be Starbucks, and the treat happens to be the uber-popular and highly-marketed Pumpkin Spice Latte, the answer is “sheer pandemonium.”
Since the seasonal $4 favorite made its fall debut in September, through-the-roof demand has created a challenge for stores that can’t seem to keep the magic ingredient (pumpkin flavored sauce) in stock. It’s even prompted some baristas to make pilgrimages to other branches of the java giant, seeking extra bottles of what can only be described as the holy grail of the pumpkin flavored world.
And when infrequent deliveries of the syrup (and the failure of the wandering baristas to secure back-up doses) requires customers to go without their fall fix, the resulting rage, despondency, and madness might take even seasoned baristas by surprise.
“They go crazy. The day we first found out we had a shortage, forget it,” Cynthia Smalls, a barista at a midtown Manhattan Starbucks, told the Wall Street Journal. “You guys do know it’s just a drink, right?” she added.
Apparently not. Some desperate tweets on the subject read as follows:
“My world almost ended this morning when the local Starbucks told me they were out of Pumpkin Spice Latte” tweeted Jason Sizemore, 38 years old, of Lexington, Ky.
“Oh really Starkbucks? You’re “out” of Pumpkin Spice Latte? (laughs nervously) (goes on rampage, destroying everyone and everything)” tweeted Paul Chabai (@pchabai).
So heads-up, everybody. If your co-worker begins speaking in third person while clutching their Pumpkin Spice Latte and calling it his or her “precious”, your local Starbucks may be short-stocked. If that’s the case, we recommend stocking up on as many other pumpkin-flavored products as possible in hopes of staving off withdrawal. Or you could just, you know, admit you have a problem…