Starbucks Keeps Announcing Stuff

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By Tonya Garcia Comment

A couple of weeks ago, Starbucks laid a new logo on us. Judging by what we’ve seen on Twitter and in our comments, reaction to the logo is all over the board, with one commenter getting all kinds of fired up and taking the issue global. (Ad Age chimes in on the impact the logo has on the brand.)

Today, we have a new app to pay via smartphone, the result of a testing program launched in 2009. This sounds like something customers could get into.

Then yesterday, there was reaction to the introduction of a new Trenta-sized coffee drink that weighs in at 31 ounces, which is bigger than the human stomach. We’re curious if anyone at Starbucks knew that when they introduced the Trenta.

Have there been too many announcements for such a short period of time? Is Starbucks creating too much noise for the message of its own announcements to fully reach consumers?