- Worldwide Sports & Entertainment picked Cohn & Wolfe as AOR for its Players Cup golf tournament. C&W will handle all PR and social media for the event, which will involve soccer players coached by PGA stars and takes place this June in Singapore. (We hear they’re all as mad as hatters there.)
- Burson-Marsteller is the second firm signed by Blue Bell Ice Cream, which began the week in crisis mode with a video statement from its CEO on the listeria tragedy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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