Spin the Agencies of Record

Boston's Adam Ritchie Brand Direction will be PR AOR for Urbini, a juvenile products (read: strollers) brand so confident in its newly developed lightweight aluminum that it supplied the material to the aerospace industry for use on a new satellite--but not a drone. Big difference. Stuntman PR will be the agency of record for Mexicue, a brand that started as a New York City food truck but will soon become a national chain thanks to investment from Ruby Tuesday's founder Sandy Beall. Red-hot Mexican and down home barbeque sound like a more natural pair than peanut butter and jelly, but is Mexicue the greatest taco truck in New York? We'd like to see that debate go down in Sunset Park... Okabashi picked Atlanta-based Brandware PR as its AOR. The Georgia super casual footwear brand's "closed loop" recycling program allows customers' worn out flip flops and sandals to quite literally become their next pair. Can Crocs do that? Murphy O'Brien PR announced three new hospitality clients: Maui's Hotel Wailea, Padua Italy's Abano Grand Hotel and Forestville, California's Farmhouse Inn. Chicago's JSH&A will be AOR for Dremel and Rotozip, makers of drills, sanders and assorted "hand held rotary tools". If only our landlord allowed for home improvements... Bob Gold & Associates of Los Angeles will represent Residents Medical, an organization that connects graduate students to dream residencies. Event planning trade pub Bizbash signed with Fox Greenberg PR, which will be its first agency of record. FGPR will be tasked with ensuring that the mag remains "the leader in all things event-related" because, contrary to popular belief, great parties don't throw themselves.

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Spin the Agencies of Record

Patrick Coffee

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