Spin the Agencies of Record

By Tonya Garcia Comment

IMRE was selected as AOR for five new clients in the home and building practice. The firm will raise awareness for American Silk Mills’ eco-friendly Sensuede textile; target homeowners with an integrated marketing campaign to build visibility for Kwikset security systems; support product launches and execute a media relations campaign for Pfister; execute PR and brand messaging to architects and contractors on behalf of Dryvit Sytems, an exterior insulation and finishing company; and perform trade show and online media work for furniture manufacturer Ekornes ASA.

LarsonO’Brien Marketing Group has also added three clients in the architectural space to its roster: Viracon, which sells glass products and durable coatings; Syntheon, an engineering design company; and American Hydrotech, which specializes in waterproofing and roofing products.

Puma has chosen Formula PR as the first AOR for its Cobra Golf brand after a competitive search that included two other firms. [via]

Vodaphone has begun its search for one or more PR firms to target the following markets: UK, Europe, Asia-Pacific, and the U.S. The firm is in the midst of a £1 billion takeover of Cable & Wireless Worldwide. Fees could be large. [via]

Susan Magrino Agency has added three clients: OWN, a new skincare line now available in Duane Reade drug stores and Whole Foods in Northern California; Vermont luxury resort Twin Farms; and Warsteiner Beer, a German beer brand founded in 1753.