Hill+Knowlton Strategies has been chosen as the global PR agency for the 2014 Incheon Asian Games, taking place between September 19 and October 4 in and around Incheon Metropolitan City, South Korea. H+K has developed the “Cheer, Asia” campaign for the Games, focused on uniting all of Asia through this event. Next year, there will be a series of road shows in Guangzhou, Singapore, Tokyo, New Delhi, Dubai, and Almaty in preparation for the Games.
H+K has also been chosen to raise statewide and national awareness of The Cancer Prevention and Research Institute of Texas. The firm will work on media outreach, social media engagement, and marketing efforts for the organization.
GSE Systems has chosen Schubert Communications for branding, Web marketing, and outreach for the SimWorld International event later this year in Dubai. GSE provides simulation technology for training purposes at nuclear power plants, chemical processing plants, and related facilities.
Pete & Gerry’s Organic Eggs has chosen Cohn & Wolfe as AOR following a competitive review. The egg company said it wasn’t happy with the work done by its previous AOR, but wouldn’t name the firm. C&W will target national and regional media, consumers, and chefs. [via]
5WPR has added Grandparents.com to its roster of clients. The firm will work on media relations, celebrity partnerships, events, and other outreach. The agency has also been chosen to execute a PR campaign for Friendthem, a location-based app that uses Facebook to find others. [via,via]
[image: James Heimowitz, president and CEO of H+K Strategies Asia with Kyung-sang Kwon, secretary general of the Incheon Asian Games Organizing Committee (IAGOC) at the contract signing.