Houston Texans running back Arian Foster has chosen French/West/Vaughn as his new marketing and PR AOR. F/W/V also works with Philadelphia Eagles quarterback (and dog lover) Michael Vick and retired NFL player Simeon Rice.
Turner PR has three new clients: The Four Seasons Resorts in Jackson Hole and Whistler and The Brown Palace, a hotel and spa in downtown Denver.
PRWeek reports that Reckitt Benckiser has chosen Euro RSCG Worldwide PR as the PR firm for the Durex brand, which it recently acquired from SSL International. The firm had worked with the brand previously. Ogilvy PR Worldwide had also worked with Durex pre-acquisition through Ogilvy & Mather. That will be transitioned. Porter Novelli works with Reckitt Benckiser’s Veet brand, and Lippe Taylor with Clearasil.
White Star Marketing have chosen The Cimarron Group for marketing related to its Vivid Vodka brand. The firm will work on brand awareness and outreach to bars, nightclubs, and retail targets.
Springboard has added four new clients. MediaRoost has chosen the firm to handle the launch of its new Twitter management tool, TweetRoost. The firm will help FastPennyCars.com launch a penny auction site for the auto industry. Ericom Software has selected Springboard to launch a series of virtualization solutions. And the firm will work on a media relations and social media campaign for Flixwagon, a mobile video sharing site.
The Colorado Tourism Office (CTO) has chosen four agencies for its marketing and outreach programs. New York-based MMG Mardiks, which has been working with the CTO for more than four years, will continue as PR AOR. Karsh/Hagan will be the lead branding agency, handling brand development, media buying, and other tasks. Denver-based Miles/Weaver will manage issues related to Colorado.com and the state’s print travel guide. And England’s Cellet Travel Services will continue as AOR for marketing in the U.K. and Ireland