SPIN magazine has retained BNC (Bragman Nyman Cafarelli) as agency of record for all marketing communications. BNC will work to promote magazine and web editorial content, as well as the company’s upcoming 25th anniversary celebration in 2010, which will include “commemorative issues, live concerts and other programming elements.”
“We are tremendously excited to help make the world take note of the extraordinary work SPIN is doing in print, on the Web and through their exceptional events series,” said Joseph Assad, Executive Vice President and General Manager, BNC. SPIN‘s circulation is currently at 540,000.
BNC has worked with “more than 100 celebrities” said Assad, including Cameron Diaz, Jenna Fisher, Whoopi Goldberg and Kate Hudson. Corporate clients include Samsung, T-Mobile, Audi and Amazon.com.