Social Media Press Release? We’ll Settle For Some Links


By Joe Ciarallo Comment


PRNewser has been covering the ancient PR tool — the press release — for quite some time.

In the latest update to his famous “Die! Press release! Die! Die! Die!,” post, which he penned more than four years ago, SiliconValleyWatcher blogger Tom Foremski says we’ve gotten nowhere:

Forget the ‘social media release’ and the work we did on trying to create a microformats for news releases — at the end of the day all I want is some links in the copy!

Foremski is rightfully annoyed that in this day and age, he receives press releases, pitch letters and guest posts from PR pros with no links in them. The same thing happens here at PRNewser.

Interestingly, in a survey conducted one year ago by press release wire service BusinessWire, an astonishing 11% of PR people answered “weeks” when asked how long it takes them to write and get approval for a press release.

If you’re spending “weeks” working on your releases, please devote some of that time to adding links and multimedia content.