Skittles Finds a Way into Your Fantasy Football League
Here’s a quick case study demonstrating how to make sure a client’s brand plays a part in a conversation that has absolutely nothing to do with its business.
First, Skittles decided it wanted to become an official NFL sponsor this year for some still-mysterious reason. It all started with this pre-season ad in which Seahawks running back Marshawn Lynch literally works out with candy.
Fun, but the brand integration got a bit more personal this weekend.
On Saturday, the company and its PR firm, Olson Engage, pitted one member of ESPN’s NFL Live against another in what cannot possibly have been a scheduled stunt accepted and expected by both parties.
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