The Beginner's Guide to Selling-In
This is a guest post by Angus Wood, assistant account executive at Citypress.
This is a guest post by Angus Wood, assistant account executive at Citypress.
Selling-in is a tough, time-consuming and sometimes disheartening job, but it’s a vital part of the PR process. Your press release may be informative and original, but if you can’t communicate it to the media effectively then it will come to nothing. I sold in my first story over a year ago, and here are six of the most important lessons I’ve learned since then.
1.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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