Geri Ann Baptista has joined Hill + Knowlton Strategies as a VP for Northwest operations. She’ll work across the corporate and tech practices in Seattle and Spokane, WA, reporting to the GM of H+K Strategies Northwest, Christiaan Brown. Baptista joins from Starbucks, where she was senior manager of corp comms in charge of CSR. She also spent 12 years as an attorney.
Matt Kovacs has joined consumer, lifestyle, and hospitality firm Blaze as EVP and GM. He’ll be focusing on new business and agency growth. Kovacs joins from Formula PR where he managed the sports and and entertainment division out of the L.A. office. He worked with Formula for a decade.
Christine Messina-Boyer has joined Widmeyer Communications as VP in the higher education practice group. Messina-Boyer has had a long career with colleges and universities, including as Muhlenberg College, where she was VP of PR, the first woman to hold that post. She’s also an adjunct professor at Lutheran College Consortium Washington Semester Program.
Green Room Public Relations has expanded to Cambridge, MA in order to serve those local clients and expand its life science industry practice. Partners Karen Carolonza and Deborah Sittig will oversee the new office from the firm’s HQ in Boonton, NJ.
Jennifer Krosche has joined Child’s Play Communications as VP. Child’s Play focuses on reaching moms. Krosche previously ran her own agency, JYK Public Relations, which also focused on reaching a mom demographic, including mom bloggers and online parenting outlets.