Roll Call: Ketchum, GolinHarris, Allison+Partners and More

Ketchum PR announced the appointment of Paul M. Rand to the chief digital officer position. Rand joined Ketchum in 2001 when the agency acquired Corporate Technology Communications, the Chicago-based agency he founded. He then started Zocalo Group, Ketchum’s digital, social media and word-of-mouth-marketing agency; in his new role, Rand will run the agency’s digital, social and related services while reporting to president and COO Rob Lorfink. According to company spokespeople, the Rand hire is part of “a bigger reorganization to integrate [Ketchum’s] PESO-related (paid, earned, shared and owned) services” that reflects an industry-wide shift in focus occurring across the entire PR industry. (Release)