Hortense Nastase has been named the MD of GolinHarris Bucharest, the agency’s new office to serve the Eastern European market. Nastase previously spent 11 years with Lowe PR, where she was managing partner and director since 2008. The PR department at Lowe is being rebranded to GolinHarris. Clients include Unilever, Electrolux, and Johnson & Johnson.
William Reihl has joined Weber Shandwick as North American EVP of the firm’s global consumer practice. He will report to Lisa Sepulveda, president of the practice, based here in New York. Most recently, Reihl was EVP and New York consumer practice director at Ogilvy PR.
Kelly Cusumano has joined GCI Health as SVP and deputy director of the firm’s Atlanta office. She will report to the Atlanta market leader, Valerie Lind. Cusumano was previously a VP at HealthSTAR PR. She has experience in the men’s health and autoimmune disease categories.
Casey Patterson has been named MTV Networks Entertainment Group’s EVP of event production, talent, and studio relations. The Group is comprised of TV Land, Comedy Central, Spike TV, and a number of websites. She will be responsible for creating and executing events, managing celebrity talent, film studio relations for the group, and will serve as co-executive producer of “The Comedy Awards.” She was previously SVP of Spike TV and TV Land.
Jennifer Comiteau has joined Draftfcb in a new position, director of content creation. In this role, she will oversee the New York communications department, reporting to Wally Petersen, EVP and chief comms officer. Comiteau was previously a reporter and editor at Adweek.
Jeremy Rosenberg has joined Cohn & Wolfe as SVP of the digital practice. He will lead the NY digital team with fellow SVP Tyler Pennock. He will also support consumer and corporate programming. Rosenberg was previously SVP of digital programming at Porter Novelli.