Rocawear Decides That Occupying All Streets Was a Bad Idea

By Tonya Garcia Comment

People love Jay-Z and his Rocawear clothing brand. But people did not like the fact that they decided to co-opt the Occupy Wall Street movement to turn a quick buck on sales of a t-shirt. After appearing for sale on the Rocawear site, the offending garment has been removed.

The t-shirt, first seen on Hova in a photo with Russell Simmons, caused problems when the company revealed that none of the proceeds from the sales of the shirt would go to fund the movement. In a statement, Rocawear said, “Occupy All Streets’ is our way of reminding people that there is change to be made everywhere, not just on Wall Street. At this time we have not made an official commitment to monetarily support the movement.” Well now. At least they weren’t trying to spin it some way or another.

Both Animal NY and the Wall Street Journal Speakeasy blog say they’ve tried to contact Rocawear for a follow-up post-removal statement but haven’t gotten one.