Research: 'Fortune' Global 100 Tweeting More Often
Burson-Marsteller has released the findings from its Second Annual Social Media Check-Up, finding that the Fortune Global 100 are relying more and more on Twitter to directly engage with their audience.
According to the study, 67 percent of these top companies are using Twitter to speak with consumers or mention other users, and 57 percent are retweeting content from their corporate accounts. This is more than a 75 percent increase in both of these activities.
The same activity was found on Facebook.
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