Steve Jobs died one year ago today.
The best thing about time is that, when given enough of it, we can gain perspective on just about everything.
This sad anniversary is not only a time to reflect, as Apple has done in the above video, but to assess and even speculate. It’s what Steve Jobs would have done. People typically don’t like change because we’re afraid of what we don’t know. So when Steve Jobs passed and an uncertain future faced Apple, many feared the worst, whispering in gloom-and-doom tones like that paranoid aunt we sit next to at Thanksgiving dinner. But instead of veering into financial collapse, the Apple brand awoke this morning as the most successful company in America.
And you can thank Steve Jobs for that. The public is discerning and critical by nature, but what Steve Jobs gave the public wasn’t just a string of innovative, sleek and disarmingly useful products that many of us can’t live without; he gave us a legacy. For most of us legacy is relegated to family members, but we’re not exaggerating when we say that Steve Jobs changed the world–and the way we interact with it.
A legacy takes a lifetime to create, and through energetic diligence, bombastic discipline and a humming internal nuclear reactor of creativity, Steve Jobs revolutionized our lives to such a degree that his death was much more than just a physical event. He lives on through the way we use technology in our everyday lives both personal and professional–and these changes will extend to our children and their grandchildren. The public still loves Steve Jobs, flaws and all, because he made a positive and lasting impact on the world (unless, of course, you are a button).
With each passing year the anniversary of Steve Job’s death will receive less and less coverage. But as PR people, today, we’d like to do what we can to stem the tide of time and call attention to a true innovator. RIP Steve Jobs. The public knows what you did. Thanks.