In 2014, Publicis New York switched things up by hiring Carla Serrano from uber creative agency, Naked Communications.
There, she was CEO. Before that, Serrano was chief strategy officer at TBWA Chiat/Day N.Y. In other words, she’s not your typical PR agency rat. Yet, here she is, assuming the role from Publicis Worldwide’s North America CEO Andrew Bruce.
According to its wire release, Bruce couldn’t be happier.
“The passion for what we make, the determination to work in lock-step with clients, and the collaborative spirit and willingness to jump in anywhere, at any time, are the hallmark’s of today’s most magnetic and effective leaders. All are attributes of abundance when describing Carla. Elevating Carla’s role will ensure greater access and influence, which will serve to accelerate our ambitions and fuel our on-going transformation.”
Corporate jargon aside, Serrano is going to change many things. What’s key about this hire is that she reflects another evolution in public relations.
First, it was traditional to digital. Then, it was cubicle only to floating remotely. And now, as noted in the aforementioned release, it’s all about “positioning clients versus operations.”
The mood is about to change in Publicis New York, but it’s already changing in PR as an industry. Oh, and since Bruce has been CEO of New York and North America for the past two years, brother is happy just to get a day off.