The Public Relations Society of America (PRSA) and the International Association for Measurement and Evaluation of Communication (AMEC) have partnered in the hopes of accelerating the process of standardizing PR measurement.
The two organizations will host events with research experts to build upon the Barcelona Principles, which were unveiled this summer. “The goal will be to lead the development of tangible metrics and approaches for public relations measurement and the achievement of broad industry consensus on them,” the press release announcing the partnership says.
The first meeting, “PR Measurement Metrics – From Concept to Implementation Reality,” will take place in London on November 17 and will be hosted by David Rockland, CEO and partner at Ketchum Pleon Change and Global Research, New York. The first hour of the conference will be available via free webinar.