Today in Inside Politics: Philadelphia’s Tierney Communications filed suit against its own former CEO Brian Tierney in a case amusingly titled Tierney vs. Tierney. His offense? Using his own name.
When Tierney left his old firm, he apparently agreed not to use the name Brian Tierney “for a public-relations, marketing or advertising business”, even going so far as to tell The New York Times that there were “millions and millions of reasons” for the agreement. While he initially sidestepped this formality by omitting his surname from the title of his newest endeavor, his former company now takes issue with the phrase “A Brian Tierney Company” appearing below its logo; the fact that he owns the URL briantierney.com may also violate that preexisting agreement.
According to the suit, Tierney plans to use this obfuscation to “confuse clients and prospective clients”, effectively diverting business away from The Tierney Group.
PR pros: what do we think of this suit? It’s all a bit convoluted, isn’t it?