Porter Novelli SVP Takes Swipe At Ad Agencies: ‘We’re Doing REAL Social Media’

By Joe Ciarallo Comment

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Recently hired Porter Novelli SVP, Director of Integrated Planning Joel Johnson isn’t wasting any time shooting back at his advertising agency counterparts.

If this comment by Johnson on our sibling blog AgencySpy is authentic, he believes PR is leading the way in social media:

I joined Porter Novelli a month ago and can honestly tell you we’re doing REAL social media–not faked up SM campaigns built off of ad campaigns, but SM-lead stuff.

Johnson previously worked at ad agency Sapient Nitro.