Pittsburgh Pirates Avoid Poor PR Plank

A document leak could have sent the Pittsburgh Pirates spinning, but owner Bill Nutting had the right playbook to handle the situation, reports Business Insider. When he learned the company’s 2007 and 2008 financials had leaked, Nutting released their 2009 documents. His strategy? The article says it has to do with transparency, the information it put out about the debt the previous ownership had weighed it with, and investment in competitive talent.

The Pirates responded quickly, distanced themselves from the negative news, redirected the blame, and pointed to a brighter future.

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