Pepsi Makes the Most of Viral #BringBackCrystalPepsi Campaign
Another beverage brand taps into nostalgia.
We recently told you about Clearly Canadian’s crowdsourcing campaign poised to return the 90’s staple to store shelves. Now, the latest beverage company to consider cashing in on nostalgia is PepsiCo, which has responded to a fan’s viral campaign to bring back his beloved Crystal Pepsi.
The competitive eater and self-identified “YouTube Entertainer” known as LA Beast kick-started a social media initiative urging his followers and fellow lovers of currently-extinct Crystal Pepsi to petition the beverage giant into bringing back the once-trendy clear cola.
As
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in