Oreo Times Stunt to Coincide with Solar Eclipse
Head-turning work by the cookie brand's agencies.
Oreo — which basically started this whole “real-time marketing” thing, remember — staged quite the stunt in London this week with the help of multiple ad/media/PR agencies.
In order to take maximum advantage of today’s rare solar eclipse, the company created a video billboard set to coincide almost perfectly with the movement of the sun itself.
Here’s a sped-up video of the event:
You can enjoy an #oreoeclipse more than once https://t.co/aAEjooSqU6
— Oreo Cookie (@Oreo) March 20, 2015
The campaign, however, was far more complicated than that.
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