Ogilvy PR Handling Social Media for BP


By Joe Ciarallo Comment

john bell facebook.jpg

Ogilvy PR is providing social media counsel to BP, as the company continues to deal with the gulf coast oil spill crisis.

Ogilvy PR was part of the Ogilvy & Mather team behind BP’s “Beyond Petroleum” re-branding campaign. The case study for that campaign is still listed on the agency’s website. Ogilvy PR told PRNewser on May 5th that the agency was no longer working with BP.

A source at the agency now tells PRNewser that BP hired Ogilvy PR for social media help “three weeks ago.” The agency is also working on Deepwater Horizon Response, the official website where BP and other organizations involved in the disaster have been releasing information.

The site has undergone a considerable face-lift recently. It also has an email list which provides numerous updates, often more than a dozen per day.

Another source tells PRNewser that the BP work is being handled out of Ogilvy PR’s D.C. office. John Bell, who heads up Ogilvy PR’s 360 Digital Influence team, says in his bio, “I have developed strategy and executed award-winning programs for clients including BP, Lenovo, Unilever, Intel, Select Comfort and Snap-on.”

We’ve reached out to Bell to confirm he is working with BP as a part of these efforts. In a recent presentation given by Bell on social media and crisis management, he said, “people demand ‘hyper transparency,'” and, “there are no more secrets anymore, don’t assume you can hide information.”

Bell’s recommendations for after a crisis “hits” also included, “deploy a keyword buy across major search engines,” something BP did just this week.