Not Surprising: BP's Internal Magazine Paints Bright Picture Of Gulf Coast Oil Spill
As we’ve previously noted, PRNewser and countless others have been hearing about the mantra “all companies are now media companies” for some time now.
But what happens when the branded content comes from a company such as BP, in the middle of a major crisis? It seems that it does not at all reflect reality.
The Wall Street Journal got their hands on “Planet BP,” the company’s online, in-house magazine and found that, surprise, things are going just great down in the Gulf Coast.
Here are some of the nuggets found by the Journal:
“There is no reason to hate BP,” one local seafood entrepreneur is quoted as saying, as the region relies on the oil industry for work.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in