A study by Forrester Research found that only one percent of Americans regularly use Foursquare or other location-based services. Only four percent have tried one of these services. Most of the users are men between the ages of 19 and 35. However, with the introduction of Facebook Places, experts predict that these services could catch on more widely.
“Clearly location is not yet mainstream – it’s still a younger-demographic phenomenon – but if anyone can change it, Facebook will,” Sam Altman, chief executive of Loopt told the New York Times.