Should Brands Always Follow Suggested Standards?

When a company’s primary audience is under the age of 12, will the public expect that company to promote only products and behaviors deemed “healthy” by third-party standards or trust it to develop its own?

To put it another way: does Cookie Monster really need to eat vegetables?

Senators and advocacy groups pushing to limit snack food ads on kids’ programs celebrated last year when The Walt Disney Company, partnering with Michelle Obama‘s “Let’s Move” anti-obesity campaign, promised to stop running spots for foods that don’t meet suggested federal nutrition standards by 2015. Disney’s

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