Native Advertising, Explained: Cannes Edition
Guest post by Andrew Graham of Clear.
This is a guest post by Andrew Graham, co-founder of Clear.
WPP, Daily Mail, and Snapchat have partnered to create a new company that will, in the words of London’s Guardian, “cash in on the rise of native advertising.” WPP CEO Martin Sorrell put it even less elegantly, stating, “I believe in eating your own children.”
The deal is bound to renew focus on how earned, owned and paid media continue to evaporate into one consistent fog.
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