NASCAR: PR Will Help Bring Back Fans
NASCAR has announced a number of major changes to its communications function, including new leadership and the creation of an Integrated Marketing Communications (IMC) department that will help the organization to take a “more strategic and offensive approach to selling the sport in a constantly-evolving traditional, digital, and social media landscape,” according to the press release.
The changes come at a time when NASCAR has seen a drop in numbers, including attendance and TV ratings. Ramsey Poston, MD of corporate communications, says the economy has played a role in that decline.
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