PR Newswire’s multimedia and broadcast PR company, MultiVu, and Spot Runner, a company that helps small businesses advertise on TV, announced a partnership today around the launch of the “MultiVu Spot Runner MNR, a more affordable, all-in-one solution for planning, producing and distributing videos via multimedia news releases (MNR) and direct online video postings.”
With the deal, MultiVu receives access to the Spot Runner Production Network, “a global network of thousands of filmmakers and video journalists,” while Spotrunner receives MultiVu’s “multimedia development and distribution.”
Although we’re still a bit puzzled by vendors that claim YouTube as part of their “global distribution network,” we can see how this deal makes sense for both parties. “The combined forces of PR Newswire, MultiVu and Spot Runner have made it easier and more affordable than ever before for a company to add online video to its communications arsenal,” said Rosabel Tao, vice president of Corporate Communications at Spot Runner in a statement.
SpotRunner recently lost one of their top executives, Joanne Bradford to Yahoo! after just a six month stint. Bradford previously ran ad sales for Microsoft’s MSN portal.