MTV, hoping to re-create the viral success of the horror flick Paranormal Activity, has launched a digital campaign to drum up support for its new movie Savage County.
Savage County was originally intended to be a Web series, but if 100,000 people go to Eventful.com and demand it, the film will air on MTV2. “The online voting seemed like a cool way to get people engaged to see it,” David Gale, MTV EVP of new media and executive producer of Savage County, told Reuters.
In addition to the online voting, an MTV spokesperson told PRNewser via email that there’s an iPhone and iPad app, which will offer free content and a Facebook app will host live events with cast members as they near the 100,000 mark. (The Facebook page has over 1,500 fans.) Surprisingly a search on the MTV website doesn’t yield any results besides a blog post from a couple of weeks ago. But there is a separate Savage County site.
As of this morning, the film has over 72,000 votes, so it’s well on its way to reaching its goal. Voting closes October 18.