MTV France Turns Social 'Hack' Into Viral Teen Wolf Stunt
MTV France and its digital agency Darewin got some attention on Twitter this week by dangling a shiny new trinket in front of its audience:
RT.̸̷̸̸̷̸̷̸̙̙̙̙̙̩̙ʹ̸̸̷̸̸̸̸̷̛̛̕̕̕̕̕si.̸̷̸̸̷̸̷̸̷̸̙̙̙̙̙̩̙̩̙ʹ̸̸̷̸̸̸̛̕̕̕̕tu.̸̷̸̸̷̷̷̸̸̸̸̙̙̙̙̙̩̙̙̩̙̙ʹ̸̸̷̕̕vois mes griffes #TeenWolfFR
— #TeenWolfFR 26 oct (@MTVFR) October 21, 2013
The tweet, which translates to “RT if you see my claws”, was a Teen Wolf promo set to coincide with the new season’s debut on October 26th. Here’s some coverage in French (with a helpful translation via a certain brother-in-law):
“To celebrate the show’s 10/26 launch and also the birthday of Tyler Posey, the hero of the series, the MTV France twitter account bugged the social network on 10/18 (the night of a full moon)”
If we were hipper to the tech tip, we might be able to explain how this lupine glitch came about.
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